I STARTED AS A GIRL IN A SKI SHOP TRYING TO FIND HER EDGE...

Now I lead a community of thousands proving THAT adventure is the path to an extraordinary life

YOU MAY HAVE SEEN ME IN…

Decode your risk personality and who you need in your corner. Take my PASE assessment to discover your type, identify your ideal partners, and spot potential clashes before they happen.

THE QUIZ

MEET TANA


I'm a backcountry snowmobile athlete and entrepreneur who's spent my career translating mountain wisdom into real-world success. Based in Jackson Hole, I've built businesses, communities, and a life centered around the belief that calculated risk-taking is the foundation of anything worth doing.

My approach is straightforward: understanding how different people approach risk helps you build the right team before things go sideways. I've seen firsthand how the wrong personality mix can turn a simple backcountry trip into a rescue scenario—and the same dynamics play out in business partnerships and relationships. This insight has transformed how I build teams, choose partners, and navigate high-stakes situations both in the mountains and in business.

More than dropping into fresh powder or navigating new terrain—what really excites me is watching someone discover their own capacity for boldness— it’s what gets me out of bed in the morning.

When I'm not in the backcountry or building community, I'm helping others decode the risk personalities around them to build strategic partnerships. Because I've learned that the best lines—in mountains or in life—rarely follow the marked trail, and knowing who to bring along makes all the difference.

LISTEN IN

PODCAST APPEARANCES

2023

Tarin
It Up
Podcast

Finding Community

Tarin and Tana talk about the importance of finding your people in the outdoors an the launch of the ILLA app.

2023

I Want to
Do That! Podcast

Snowmobiling

Tana shares how she got into backcountry snowmobiling and gives Candice and her listeners tips to get started.

2022

Discussion Combustion Podcast

Adventure Mindset

Kevin, Arthur and Tana discuss daily rituals and mindset tools we use to overcome challenges.

2022

The Jackson Hole Connection

Living Adventurously

Tana tells Stephen about how having adventurous parents hard-wired her to move fast and take chances.

2020

Fly Fishing Insider Podcast

Outdoor Inclusivity

Tana and Christian discuss the barriers facing women in outdoor sports and how we can improve accessibility.

2020

Small Town Business Podcast

Community Building

Tyson asks Tana about the origins of Mountainist, her women-focused outdoor gear and rental shop.

Follow Tana on social