Hi, I’m Tana (like “Montana”)

I’m a Forbes-recognized founder, strategist, and sponsored backcountry athlete who spent two decades trying every version of the career playbook — from seasonal work to building a venture-backed startup and everything in between — and came out the other side with new rules for choosing work.

Here are some of the twists and turns that gave me the perspective I speak from today:

Spent the first year of my life on a 70-foot sailboat
Studied economics in college, convinced I’d work for the UN
Picked up and relocated to New Hampshire, New Zealand, Colorado, Wyoming, Alaska, and Tahoe over 10 years — chasing snow — and worked a completely different job in each place to make it work
Got avalanche certified and started riding lines most people wouldn’t attempt

Was invited to speak at SXSW
Built a solo consulting agency that made serious money with zero funding — and walked away from it to start something new because it no longer served the life I wanted
Launched a bootstrapped e-commerce startup — and watched it die during Covid
Raised venture capital and made the Forbes Next 1000 list
Built an app connecting over 3,000 women+ in the outdoors

Got sponsored as a backcountry snowmobile athlete — not because I was the best, but because I made people want to show up
Introduced hundreds to outdoor sports through my adventure company and coaching clinics
After 10 years of working for myself, went back to corporate — by choice, on my own terms, with a completely different set of rules
Still love my day job and run two purpose-driven businesses on the side — all on my own terms

You don’t have to burn it all down. You just need new rules. I’m proof.

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