Hi, I’m Tana (like “Montana”)
I’m a Forbes-recognized founder, strategist, and sponsored backcountry athlete who spent two decades making every career transition you might be considering — from seasonal work to building a venture-backed startup and everything in between — and came out the other side with a field-tested strategy for choosing work that makes room for a bigger life.
Here are some of the twists and turns that gave me the perspective I speak from today:
Spent the first year of my life on a 70-foot sailboat
Studied economics in college, convinced I’d work for the UN
Picked up and relocated from New Hampshire to New Zealand, Tahoe, Colorado, Alaska, and Wyoming over 10 years — chasing snow — and worked a completely different job in each place to make it work
Got avalanche certified and started riding lines most people wouldn’t attempt
Climbed the corporate ladder in the outdoor industry.
Was invited to speak at SXSW and several other conferences.
Left corporate to build a solo consulting agency that made serious money with zero funding — then walked away from it to start something new because it no longer served the life I wanted
Launched a bootstrapped e-commerce startup — and watched it die during Covid
Raised venture capital and made the Forbes Next 1000 list
Built an app connecting over 3,000 women+ in the outdoors
Got sponsored as a backcountry snowmobile athlete — not because I was the best, but because I made people want to show up
Introduced hundreds to outdoor sports through my adventure company and coaching clinics
After 10 years of working for myself, went back to corporate — by choice, and with a completely different set of rules
Still love my day job and run two purpose-driven businesses on the side — all on my own terms
You don’t have to burn it all down. You just need new rules. I’m proof.
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