Forbes-recognized founder, brand strategist, backcountry athlete, and entrepreneur

Tana Hoffman Cook invites you to her FREE monthly…

Real Talk Roundtables ↓

Once a month I open up an hour for real talk. No agenda, no slides, no fluff — just a casual, honest conversation with someone who's built companies, managed professional athletes, navigated big pivots, and refused to follow the conventional script.Bring whatever's on your mind:

A career decision you keep going in circles on
A business idea you can't stop thinking about
A life pivot that feels exciting and terrifying
An app or product you want to build
A season of life that just doesn't fit anymore

Nothing is off limits.

Drop your email for access to all future live sessions.

I took a photo walk a couple of days ago. I didn’t bring home too many photos. This view caught my eye despite its randomness. I was happy to found a place where there was just one color in the frame :)

What is it?

A free live hour where I open the floor to whatever's on your mind. Careers, businesses, big ideas, life pivots, building something new. No agenda, no slides — just real conversation.

Who it’s for:

High-performers who've checked every box and still feel stuck. People in the middle of a transition they didn't plan for. Anyone who wants a real conversation with someone who's actually done it.

Who I am:

I'm Tana Hoffman Cook — Forbes-recognized founder, brand strategist, backcountry athlete, and someone who has built multiple businesses while refusing to follow the conventional script. I've spent two decades in the overlap between entrepreneurship and adventure. This is where I open that up to you.