Tana Hoffman Cook
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WHAT ARE YOU HARDWIRED FOR?
Oliver Buchannon
Tana Hoffman Cook

Backcountry athlete and Forbes-recognized founder exploring all the ways to life on your terms.

Fact: Saying “Yes” Too Often Is Making Us Dumber

May 1, 2026

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1 min read

Fact: Saying “Yes” Too Often Is Making Us Dumber

People-pleasers, please stand up.

Tana Hoffman Cook
Tana Hoffman Cook
Your Work-Identity Crisis is 800 Years in the Making

Apr 7, 2026

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4 min read

Your Work-Identity Crisis is 800 Years in the Making

11th century fact-drops, planetary alignment, and how we all got brainwashed.

Tana Hoffman Cook
Tana Hoffman Cook
What if loving your job was never the goal?

Mar 22, 2026

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2 min read

What if loving your job was never the goal?

Flywheels, middle fingers, and unconventional career advice.

Tana Hoffman Cook
Tana Hoffman Cook
Why do so many dream jobs feel like traps?

Mar 6, 2026

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4 min read

Why do so many dream jobs feel like traps?

The Ikigai con, the identity trap I fell into, and how to avoid it.

Tana Hoffman Cook
Tana Hoffman Cook
This is 40

Feb 27, 2026

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4 min read

This is 40

Why your 40s will be your best decade yet, YOTFO, and what's powering this newfound creative burst.

Tana Hoffman Cook
Tana Hoffman Cook

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