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Oliver Buchannon
Tana Hoffman Cook

Backcountry athlete and Forbes-recognized founder exploring all the ways to life on your terms.

What if loving your job was never the goal?

Mar 22, 2026

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3 min read

What if loving your job was never the goal?

Flywheels, middle fingers, and unconventional career advice.

Tana Hoffman Cook
Tana Hoffman Cook
Why do so many dream jobs feel like traps?

Mar 6, 2026

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4 min read

Why do so many dream jobs feel like traps?

The Ikigai con, the identity trap I fell into, and how to avoid it.

Tana Hoffman Cook
Tana Hoffman Cook
This is 40

Feb 27, 2026

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4 min read

This is 40

Why your 40s will be your best decade yet, YOTFO, and what's powering this newfound creative burst.

Tana Hoffman Cook
Tana Hoffman Cook

Field Notes

Social is the highlight reel. This is everything else: Practical advice, books & podcasts rewiring my brain, trips worth taking, and insider info I don’t post anywhere else.

I'm a backcountry athlete and Forbes-recognized founder exploring all the ways to life on your terms. If you want the real stuff—the kind I'd text friends—this is where I send it.

Delivered every other week(ish). Unsubscribe anytime. I hate spam too.

© 2026 Tana Hoffman Cook | Field Notes.
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